top of page

What is Circular Economy?

The term “Circular Economy” is gaining global recognition and importance as a means for international and concerted action to help create a new industrial model and economic system that is better aligned to the rules of nature and allow for human beings to continue to sustain the modern society and livelihood and thrive on Earth.


It represents a paradigm shift and provides a guiding framework for finding ways to moving away from the global take-make-waste linear economic model to one “that is restorative and regenerative by design, and which aims to keep products, components and materials at their highest utility and value at all times, distinguishing between technical and biological cycles” (Ellen MacArthur Foundation, 2016).


Circular Economy is closely aligned to the design principles of Cradle to Cradle® and therefore recognizes the basic and fundamental need to re-think the way we are making things. It recognizes the need to use materials and chemicals intelligently to manufacture eco-friendly products to enable the creation of a circular economic model that will allow for closing the loop of such materials and chemicals and use them through continuous or perpetual Technical or Biological Cycles in the economy.


Please see a brief video describing this concept:

Watch Now
bottom of page